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| Sponsored by Pillar to Post |
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| There‘s No Such Thing as a Bad Lead |
| By Rick Geha |
I recently asked a room full of agents—from brand-new to those with 30 years of experience—the following question: Are leads an issue? The answer was surprising. While the overwhelming response pointed to the fact that getting leads isn't an issue, I was surprised to hear it from such a majority considering the diversity of agents in the room. As the conversation continued, there was a wide variety of answers when it came to the quality of leads. And when I explained that there's no such thing as a bad lead, I was met with much more objection. I was challenged in regard to the fact that it's not leads that are the issue, but rather, the quality of the leads. I answered by explaining that the determination of the quality of one's leads is a direct reflection of one's ...
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(TNS)—Q: My neighbor's large, seemingly dead tree overhangs my screened-in pool and has long made me nervous.
